What is a Media Mix?

Definition: A media mix is a breakdown showing how your campaign budget is allocated across different platforms, audiences, and tactics. It also displays the AI optimization logic and supports editing by agency users.

What It Shows:

• Budget allocation by platform (e.g., Facebook, Google, LinkedIn)
• Budget allocation by audience segment
• Budget allocation by tactic or strategy
• AI optimization logic and recommendations

What You Can Do: Agency users can edit and adjust the media mix as needed.

Naming Convention: By default, media mixes use the same name as their associated media brief, but with "MM" instead of "MB". You can rename it if needed.

Best Practice: Use the same or similar name as the media brief to keep them easy to match.

Example:

• Media Brief: MB-01-20250213
• Media Mix: MM-01-20250213 (default) or MM-01-20250213-TestVersion (custom)

Relationship to Media Briefs: Each media brief automatically generates a corresponding media mix when you click "Generate Media Plan".