Steps:
- Go to the Media Mix page
- Find your media mix
- Click the "Options" button
- Select "Edit"
Important Rule: The total budget must remain the same as the original media brief. You can only rebalance how the budget is distributed.
What You Can Edit:
- Rebalance budget distribution across line items
- Adjust individual line item budgets
- Remove line items
What You Cannot Change:
- Total campaign budget (must match the media brief)
- Add new line items (use media plan editing for this)
To Change a Line Item Budget:
- Click the dollar amount for the line item
- Enter the new amount
- Save your changes
Note: If your total budget doesn't match the original media brief amount, you will receive an error message.
To Remove a Line Item:
- Find the line item you want to remove
- Click "Remove Row" next to that item
- Save your changes
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