What is the MediaLauncher workflow from start to finish? – Media Launcher

Step 1: Create Media Brief Agency user completes the media brief with campaign details.

Step 2: Generate Media Mix and Media Plan A media mix and media plan are automatically created based on the media brief.

Step 3: Review or Revise

Submit the media plan for review, OR
Make changes to the media brief to create a new version of the media plan

Step 4: Submit for Review Submit the media plan for human review by a Media Launcher review expert.

Step 5: Expert Review A MediaLauncher review expert reviews the plan and either:

Approves the plan as-is, OR
Makes updates and sends it back for your approval

Step 6: Approval Process You receive an email notification that the plan is ready for your review. You can:

Approve the plan
Reject the plan and provide feedback with concerns or requests

This back-and-forth continues until both the review expert and agency user accept the plan.

Step 7: Insertion Order (IO) Generation After the plan is accepted, an IO is automatically generated and the signing process begins.

Step 8: Sign the IO Both parties receive email notifications when it's their turn to sign the IO.

Step 9: Upload Campaign Materials Once both parties have signed the IO, the Documents section becomes available for uploading and storing campaign materials such as:

Creative assets
Customer lists
Other relevant files

Step 10: Campaign Launch & Reporting Once the campaign is live, reporting becomes available:

Agency admins can create client users with access to only their assigned campaigns
Any agency user with granted permissions can view the client's reports

Step 11: Get Support Agency users can find support by:

Using the chat option in the platform
Contacting their MediaLauncher campaign manager directly

Summary Timeline: Brief → Mix & Plan → Submit → Review → Approve → Sign IO → Upload Materials → Launch → Reporting