What is a Media Brief?

Definition: A media brief is a questionnaire that collects key campaign information.

Information Collected:

• Campaign objectives
• Budget
• Target audience
• Creative details
• Other campaign requirements

Purpose: The media brief serves as the foundation for:

• Building your media strategy
• Recommending platforms
• Identifying target audiences
• Determining campaign structure

In Simple Terms: Think of a media brief as the form you fill out to tell MediaLauncher what you want your campaign to achieve, so it can create the right strategy for you.