How do I create a Media Brief?

Steps to Start:

1. Go to the Media Briefs page
2. Click the "Create Media Brief" button (top of page)
3. Complete each page of the form (6 pages total)
4. Review your entries
5. Click "Generate Media Plan" to submit

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Page 1: Basic Campaign Information

Required Fields:

• Client (select from dropdown)
• Media brief title
• Campaign objective
• Objective action

Auto-Generated Name: The system creates a name like "MB-##-YYYYMMDD" but you can edit it.

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Page 2: Campaign Details

Required Fields:

• Campaign start date
• Campaign end date
• Total budget
• Webpage URL for the campaign
• Social media platforms you'll use

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Page 3: Audience and Industry

Required Fields:

• Campaign type (B2B or B2C)
• Industry category
• Demographic targeting information
• Additional audience details (optional prompts like "works in _______")

Tip: You can test different audience prompts and save multiple versions using the versioning feature.

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Page 4: Geographic Targeting

Required Fields:

• Target geographic areas (cities, states, regions, etc.)

Important: Follow the formatting instructions shown on the page when entering specific cities or states.

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Page 5: Tracking Information

Required Fields:

• Tracking details (if available)
• Examples: existing pixels, prior campaign tracking setups

Note: If you don't have tracking information yet, you can skip this or add it later.

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Page 6: Creative Details

Required Fields:

• Creative asset types available for this campaign
• Channels to exclude (optional)

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After Creating Your Media Brief

What Happens Next:

• Your media brief is saved
• You can edit it at any time (see "How do I edit a media brief?")
• Click "Generate Media Plan" to create your media plan

To Submit and Generate Plan: Click the "Generate Media Plan" button to officially submit and create your media plan.