What is media brief versioning?

Definition: Versioning allows you to create and save multiple versions of the same media brief.

Why Use Versioning:

• Test different targeting options
• Compare different budget scenarios
• Try different campaign objectives
• Explore multiple strategies without losing your original brief

How It Works:

• Each time you edit and save a media brief, a new version is created
• Each version creates its own media mix and media plan
• All previous versions are saved
• You can restore any previous version at any time

Key Benefit: You can safely experiment with different campaign scenarios and always revert back if needed.