Overview Section: Displays all core media plan categories and data for each channel or tactic:
- Campaign objectives
- Ad formats
- Targeting strategies
- Budgets
- Timelines
Keywords Panel: Shows the suggested Keyword search terms associated with this plan. This is based on the destination URL provided in Step 2 of the Media Brief
Purpose: Helps you understand how the audience targeting strategy was built.
Audience Overlays: Located at the bottom of the page. Shows the layered characteristics being applied to the campaign's target audience:
- Demographics
- Behaviors
- Attributes
Note: You can change audience overlays by editing Page 3 of the associated media brief.
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