What information is shown in a media plan?

Overview Section: Displays all core media plan categories and data for each channel or tactic:

• Campaign objectives
• Ad formats
• Targeting strategies
• Budgets
• Timelines

Keywords Panel: Shows the suggested Keyword search terms associated with this plan.  This is based on the destination URL provided in Step 2 of the Media Brief

Purpose: Helps you understand how the audience targeting strategy was built.

Audience Overlays: Located at the bottom of the page. Shows the layered characteristics being applied to the campaign's target audience:

• Demographics
• Behaviors
• Attributes

Note: You can change audience overlays by editing Page 3 of the associated media brief.