What is the Media Plan approval process?

Step 1: Created

• Agency user creates and edits the media plan
• Status: "Created"

Step 2: Submit for Review

• Agency user clicks "Save and Submit"
• Status changes to "In Review"
• Plan is sent to Digital Mouth review expert

Step 3: Internal Review

• Digital Mouth expert reviews the plan
• Expert can approve it as-is or make modifications
• Plan moves to "Approvals" tab

Step 4: Final Approval

• Agency user reviews the plan in the "Approvals" tab
• Two status indicators are shown:
  • Review Expert Status: "Approved" (no changes) or "Modified" (changes made)
  • Creator Status: "In Review" (waiting for your approval)

Step 5: Agency Decision

• Agency user can "Approve" or "Reject" the plan
• If approved: Plan is finalized and IO is generated
• If rejected: Plan returns to review expert with feedback

Step 6: Back-and-Forth (if needed)

• Rejected plans go back to the review expert
• Expert makes changes based on feedback
• Updated plan is sent back to agency user
• This continues until the plan is approved

Final Status: Approved

• Plan is locked - no further edits allowed
• Media brief, media mix, and media plan cannot be changed