How do I generate a new media mix and media plan from an existing media brief?

When to Use This: When you want to create more than one version of a media plan from the same media brief.

Example Use Cases:

• Create one media plan based on AI output and another with manually adjusted budgets
• Test different budget allocation strategies at the media mix level
• Compare multiple scenarios without duplicating the media brief

Steps:

Part 1: Create New Media Mix

1. Click "Media Mix" in the left-hand menu
2. Click "New Media Mix"
3. Select the client
4. Give the new media mix a name
5. Select the media brief you want to use
6. Click "Generate"
7. Explore, output, or modify the media mix as desired

Part 2: Create New Media Plan 

7. Click "Media Plans" in the left-hand menu 

8. Select "List View" 

9. Click "New Media Plan" 

10. Select the client 

11. Give the media plan a title 

12. Select the media mix you created above 

13. Click "Generate"

Result: You now have a new media mix and media plan based on the existing media brief, without needing to duplicate the brief.

Benefit: This allows you to create and compare multiple versions of media plans (with different budget allocations, strategies, etc.) all stemming from the same original media brief.