How do I update audience overlay targeting?

When to Use This: If you're not satisfied with the generated potential audience overlays.

Steps:

1. Click "Media Briefs" in the left-hand menu
2. Find the media brief used to generate the media plan in question
3. Click the dropdown menu and select "Details and History"
4. Scroll down to Step 5: Additional Demographic Details
5. Click "Edit" on that step
6. Update the audience information
7. Click "Update"
8. A text box will appear reminding you that this will update the associated media plan
9. Confirm the update

Result:

• The media brief and associated media plan are updated with new audience overlays
• The previous version of the media brief is automatically stored in the "Details and History" section

Next Steps:

• If satisfied: Continue to submit the media plan for review
• If not satisfied: Repeat the process or restore the previous version from history

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Tips for Better Audience Overlay Results

Use Descriptor Variations: Changing the descriptor can return different results:

• "blank" (no descriptor)
• "works in"
• "interested in"

Be Specific with Terms: General terms can return broad or unintended results.

Example:

• "cat" may refer to the animal OR CAT (Caterpillar construction equipment company)
• More specific: "cat owners" or "feline enthusiasts"

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Important Notes

Human Review: Generated audience overlays are subject to human review and modification by the campaign activation team. If results seem inaccurate, they will be corrected:

• At launch
• During mid-flight optimizations

Manual Modifications: When you export the PowerPoint, you can manually modify audience overlays in the downloaded file.

Don't Worry: Inaccurate results will be caught and corrected during the review process