What are Audience Overlays in a Media Plan?

Definition: Audience Overlays show the layered characteristics being applied to your campaign's target audience.

What They Include:

• Demographics: Age, gender, income, location, etc.
• Behaviors: Purchase habits, interests, online activity, etc.
• Attributes: Job titles, company size, industry, etc.

Where to Find Them: Located at the bottom of the media plan view page.

How to Change Them: Edit Page 3 of the associated media brief.